Esalat Kourosh

Project: Full visual brand identity design

Brand: Esalat kourosh 

Nostalgia Sandwich

Date: 2022 – Now

Designer: Melika Motallebi




Designer’s Note:

The visual identity of this brand has been designed to fully reflect the nostalgic spirit of Iran in the 1980s (the 1360s) and the warm, intimate atmosphere of classic sandwich shops from that era. From the logo and typography to the color palette and graphic elements, every component has been carefully selected to convey a sense of memory, authenticity, and cultural familiarity.

At the same time, this visual system has been structured in a cohesive and functional way to align with the urban context and the contemporary needs of the city of Yazd.

Client Comment:

When choosing a designer, it was very important for me that the brand identity of my fast-food and sandwich shop reflect the nostalgic spirit of Iran’s 1980s (the 1360s) and the atmosphere of classic sandwich shops from that era, while also fitting the needs of the city of Yazd. Ms. Matlabi paid great attention to this detail and approached the project with impressive sensitivity and professionalism. She delivered a highly refined brand identity, and I am extremely pleased with our collaboration and the exceptional quality of her work.
Laleh Salehian
Management