The visual identity of this brand has been designed to fully reflect the nostalgic spirit of Iran in the 1980s (the 1360s) and the warm, intimate atmosphere of classic sandwich shops from that era. From the logo and typography to the color palette and graphic elements, every component has been carefully selected to convey a sense of memory, authenticity, and cultural familiarity.
At the same time, this visual system has been structured in a cohesive and functional way to align with the urban context and the contemporary needs of the city of Yazd.