Logo design
Professional logo design is the foundation of a brand’s visual identity and the first visual element that becomes embedded in the audience’s mind. A successful logo is not merely a simple graphic mark; it is a strategic combination of concept, brand positioning, intelligent simplicity, and visual memorability. A logo must effectively communicate the brand’s personality, build trust, and maintain versatility across all platforms—from print materials and packaging to websites and social media.
I approach logo design through in-depth brand analysis, understanding the target market, and evaluating competitive positioning. From research and conceptual ideation to developing the visual structure, typography, form, and color palette, every detail is carefully crafted with a strategic perspective. The final result is a professional, distinctive, and timeless logo that not only looks refined but also represents your brand identity with clarity and strength.
Event planning professional for celebrations, private gatherings, and corporate events.
Date: 2024- 2026
Designer : Melika Motallebi
Executed at: Darketen Agency
Designer’s Note:
“The logo design is directly inspired by the floral and geometric patterns of the tilework at the Jameh Mosque of Yazd, Iran. The intricate rosette-like patterns, created from the precise intersections of circles and repeated floral motifs in the mosque’s architecture, form the foundation of the brand’s visual identity.”
Home Decoration, Lighting Furniture & Accessories
Date: 2019 – 2023
Designer : Melika Motallebi
Executed at: Darketen Agency
camping & outdoor gear retailer
Date: 2022
Designer: Melika Motallebi
Executed at: Darketen Agency
Designer’s Note:
“From the very beginning of Gera Camping brand development, we were involved in the branding process, including brand naming, visual identity design, and logo creation.
The name “Gera” was carefully selected based on concepts related to orientation and geographical positioning relative to north, reflecting the brand’s core activity in supplying and selling camping and outdoor equipment for nature-based experiences.
During the naming process, more than 100 potential brand names were analyzed and shortlisted to ensure the final choice aligned with both strategic branding and conceptual relevance. Key considerations included legal registrability, short and simple pronunciation in both Persian and English, uniqueness within the market, and availability of domain names and social media handles.
In addition, the logo design and visual identity system were fully developed based on the brand’s personality and values, with a focus on typographic and concept-driven design, resulting in a cohesive and distinctive brand identity.”
Fast food
Date: 2024
Designer: Melika Motallebi
Executed at: Darketen Agency
Designer’s Note:
In designing the visual identity of SIRO, the comic style was chosen as the core approach based on the brand’s location, target audience, and type of service. This style, with its dynamic and energetic nature, creates a stronger connection with a younger audience and enhances visual appeal.
At the same time, to maintain balance and professionalism, this identity is presented within a minimal and modern framework. The combination of these two approaches makes SIRO distinctive, memorable, and well-aligned with its menu and food presentation.
Nostalgia Sandwich
Date: 2022 – 2026
Designer: Melika Motallebi
Executed at: Darketen Agency
Designer’s Note:
“This logo was designed based on the brand identity of the fast-food and sandwich shop, drawing inspiration from the nostalgic spirit of Iran in the 1980s (the 1360s) and the classic atmosphere of sandwich shops from that era. At the same time, its visual structure has been carefully developed to align with the needs and urban context of Yazd.”
Women’s clothing design house
Date: 2018
Designer: Melika Motallebi
Designer’s Note:
“Since the brand is named Laleh, the logo design is inspired by the tulip to create a meaningful and visually coherent brand identity.”
Producer of exclusive salads and sauces
Date: 2020
Desiner: Melika Motallebi
Executed at: Darketen Agency
