In designing the visual identity of SIRO, the comic style was chosen as the core approach based on the brand’s location, target audience, and type of service. This style, with its dynamic and energetic nature, creates a stronger connection with a younger audience and enhances visual appeal.

At the same time, to maintain balance and professionalism, this identity is presented within a minimal and modern framework. The combination of these two approaches makes SIRO distinctive, memorable, and well-aligned with its menu and food presentation.