Project: Filming and making a staged video

Brand: Nillay Gold

Gold Manufacturer

Date: 2020

Stage design, construction and execution: Melika Motallebi

Camera, Lighting & edit :  Mohammad saleh Salehian

Executed at: Darketen Agency

Note: 

In the Nillay Gold project, the goal was to present a collection of delicate necklaces, each representing a month across the four seasons. This project included the production of a series of promotional videos, along with showcasing the behind-the-scenes process of set design, prop creation, and filming.

Through concept development and the design of custom sets for each season, combined with intentional set styling and lighting, we aimed to create a unique and creative visual atmosphere that highlights the seasonal identity of each product. The focus of this project was on concept-driven set design, precise scene composition, and capturing visually engaging and impactful final shots.

As the set designer, I aimed to use simple and cohesive elements in the prop-making process to ensure that, despite their differences, the four videos maintained a consistent and unified visual language. Throughout the design and production process, I also worked closely with the cinematographer to achieve a polished and cohesive final result.