“In the “Parsiroom” project, I worked alongside my team at Darketen Advertising Agency from the very beginning in shaping the brand’s visual identity and overall graphic direction. Our goal was to create a modern, visually engaging, and distinctive identity that could communicate a contemporary, creative, and attractive atmosphere across all aspects of the brand. As part of the visual identity design, we developed a flexible visual system that allowed the brand to extend its unique patterns, graphical elements, and visual language into various products, including fabrics, accessories, and other branded items, making the identity expandable and applicable across different brand touchpoints. We also ensured that all graphic and visual elements remained fully aligned with the brand’s character and modern aesthetic.

In addition to developing the brand’s visual identity, our team was also responsible for designing and developing the Parsiroom e-commerce website. Alongside the website design, we handled product photography, social media content creation, and the design of visual content for the brand’s online presence, ensuring that all presented materials were visually cohesive, professional, and engaging.”